What a link is worthBacklink value and traffic report for britannica.com
In short: A new followed link from britannica.com is worth about $596 to rankings by BV 2.9 (level B, Site Strength 85 of 100). It gets about 34.7M visits a month, 68% from organic search, up 25% since Aug 2026. No link placed on it has been audited.
The badge shows what a link from britannica.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from britannica.com is worth to rankings
BV$596per link · level B · strength 85reading confidenceCouldn't read
Our reader could not open britannica.com: it refused us or did not answer in time. Its BV takes the usual link type until a later reading gets in.
Thin evidence. No links checked, pages not yet read: estimated from authority and traffic, with the link type assumed.
$298 unrelated ×0.5$746 same topic ×1.25
- Organic search68%
- Direct22%
- Referrals6.7%
- Social1.7%
- Email0.5%
- Other channels0.6%
Where it ranks on Google
On the first page 15 keywordstop 10 by searches
Links to this site
Links other sites have made to britannica.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 31% in the article or main content of the linking page, 12% in its header, menu, sidebar or footer
Pages in Google: about 4,800,000
What Google shows for site:britannica.com — the first 10 pages
- Britannica Books
- Merriam-Webster Shop: Merriam-Webster Dictionaries
- Britannica Memberships for the Whole Family
- Britannica Kids
- Desert | Definition, Climate, Animals, Plants, & Types
- Manganese | Uses, Facts, & Compounds
- Pasteurization | Definition, Process, Inventor, & Facts
- Guppy | Freshwater, Live-bearing, Aquarium
- Tutankhamun | Biography, Tomb, Mummy, Mask, & Facts
- Aphantasia | Description, Causes, History, & Experiencing
Links placed here
No link placed on britannica.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
britannica.com did not let our reader in on 11 Nov 2026, so its link type is set by fixed rules until a later reading succeeds.
Domain and hosting
- Domain registered
- 14 June 1995
- Registration expires
- 13 June 2027
- Record last changed
- 09 June 2026
- Server address
- 184.196.30.249
- Hosting network
- Amazon AWS
Tech stack
Page speed
Chrome users, 28 days to 8 Nov 2026: LCP 2.0 s · INP 295 ms · CLS 0.06 — does not pass Core Web Vitals.
Devices: 44% phone · 54% desktop · 2% tablet — share of Chrome page loads, same 28 days.
Similar sites
How to use this report
- Price check. BV puts one new followed link from britannica.com at $596 (level B): $298 to an unrelated site (×0.5), $746 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $746 for a level B link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 21 (0–100, the linking pages' average), not britannica.com's own.
- Traffic reality check. Set any traffic claim beside the Oct 2026 estimate: 34.7M monthly visits, 68% from organic search (23.7M). Visits rose 25% from Aug 2026 to Oct 2026. Its top keyword by Visits (est.) is “x”, about 542.7K a month; the ad value beside it is the whole market's.
Quick answers about britannica.com
What is a link from britannica.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from britannica.com is worth about $596 (level B). Relevance moves it: $298 to an unrelated site, $746 to a same-topic site.
In short: a link from britannica.com is worth about $596 to rankings, up to $746 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from britannica.com worth placing?
That depends on the kind of link: by BV 2.9, a link from britannica.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $746 for a level B link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does britannica.com's BV compare with other sites?
At about $596 a link, britannica.com is in the “$500 or more” value band, with 55 of the 4,521 sites valued on mxverify. No site is in a higher band.
In short: britannica.com is in the highest value band of the 4,521 sites valued on mxverify.
Source: mxverify's own directory, counted at the last daily update
How much traffic does britannica.com get?
britannica.com gets about 34.7M visits a month (Oct 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 68% of them (23.7M) come from organic search. Visits rose 25% from Aug 2026 to Oct 2026.
In short: britannica.com draws about 34.7M visits a month, up 25% since Aug 2026.
Does britannica.com pass Core Web Vitals?
No: real Chrome users see britannica.com's largest content load in 2.0 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: britannica.com does not pass Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 8 Nov 2026; web.dev: Web Vitals
How old is britannica.com?
The domain britannica.com was registered in 1995, 31 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to britannica.com?
440,196 websites link to britannica.com, each counted once. 42,544 of them (10%) link with nofollow.
Has britannica.com been audited?
No link placed on britannica.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: britannica.com's report is valued, not audited.
How BV is worked out
A followed editorial link from britannica.com would be worth up to $1,193 under BV 2.9, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B, worth about $596 — and relevance to the site it points to moves that between $298 and $746.
- Site Strength
- 85
- Worth up to
- $1,193
- Usual link type
- Level B — may be discounted → ×0.5
- Relevance to your site
- ×1
- BV score
- $596 per link
- Domain registered
- 14 June 1995
A link from britannica.com, by link type
A link from britannica.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $1,193 |
| B — May be discounted | ×0.5 | $596 |
| C — Usually neutralised | ×0.1 | $119 |
| D — Network | ×0.05 | $60 |
How britannica.com links out: the full reading
We could not read britannica.com's pages when it was valued on 11 November 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.
Traffic in detail
Modelled estimates for Oct 2026, as of 11 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| x | 151M | $1.08 | $163.1M | 542.7K |
| youtube | 1.4B | $0.03 | $41.4M | 199.3K |
| periodic table | 13.6M | $0.03 | $408K | 112.7K |
| fb | 83.1M | $0.06 | $5M | 109.5K |
| britannica | 673K | $0.65 | $437.5K | 90.9K |
AI assistants
AI assistants sent about 149.3K visits in Oct 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:
| Assistant | Aug 2026 | Sept 2026 | Oct 2026 |
|---|---|---|---|
| Gemini | 43% | 28% | 25% |
| Perplexity | 10% | 8.4% | 11% |
| ChatGPT | 41% | 20% | 4.2% |
britannica.com's robots.txt lets every AI crawler below read the site.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Allowed |
 Claude Claude-SearchBot | Allowed |
 Perplexity PerplexityBot | Allowed |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Allowed |
 Anthropic ClaudeBot | Allowed |
 Google Google-Extended | Allowed |
 Apple Applebot-Extended | Allowed |
 Meta Meta-ExternalAgent | Allowed |
 ByteDance Bytespider | Allowed |
 Common Crawl CCBot | Allowed |
Server and network
Its domain was registered in 1995.
mxverify looked up britannica.com's address: no other publication in the directory runs on 184.196.30.249. 127 publications are on the same hosting network (Amazon AWS, AS14618) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type at the default until the site is read or audited |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | The site did not let our reader in (11 Nov 2026) |
| Traffic | Third-party estimates | Modelled estimates for Oct 2026, site-wide and for all visitors, as of 11 Nov 2026 |
| Links to this site | Third-party backlink index | 440,196 linking sites, read 11 Nov 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 12 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 184.196.30.249 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 14 Jun 1995 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.