mxverify / x

Sites where “x” is a top search keyword

3 sites on record list “x” among the searches that send them the most visitors, by traffic estimates. It is searched about 151M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.08 a click in search ads: a month of its searches would cost about $163.1M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

151MGoogle monthly search volume+22% since Oct 2025

+6%Last 3 months vs 3 beforesteady

67/100Demand scoremoderate

$1.08Google Ads cost per clicktop-of-page bids $0.15–$2.00

34.1MThird-party estimated keyword demand+10% vs Sept 2026

3Sites getting visits from it2 in Sept 2026

LowPaid competition (Google Ads)0 of 100 advertisers' index

>100%Searches the listed sites take121M visits a month

What the data says

Demand is up on the year, now levelling off: Google searches for “x” rose 22% (124M to 151M) from Oct 2025 to Sept 2026.
The listed sites' estimated visits from “x” (121M a month) exceed its 34.1M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
x.com takes nearly all the listed sites' visits from “x” (99%): the others barely register.
From Sept 2026 to Oct 2026: x.com gained most (97.3M → 120.3M visits); 2 sites first got visits from it in Oct 2026.
At $1.08 a click (Google Ads), the listed sites' 121M visits a month from “x” would cost about $130.7M as search ads; x.com's alone about $130M. That is what the traffic would cost to buy, not what it earns.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026	Oct 2026
Google monthly search volume (Google Ads, worldwide)	124M	124M	124M	124M	124M	124M	124M	151M	151M	151M	151M	151M	—
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	31.4M	31M	34.1M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

x.combritannica.commedium.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Oct 2026

Site	Share	Visits	As ads	DR	Linking sites
x.com	99%	120.3M	$130M	97	3.6M
britannica.com	0%	542.7K	$586.1K	92	—
medium.com	0%	112.8K	$121.8K	94	1.2M

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 92 to 97.

Where these sites' visitors are

United States29%
Japan12%
United Kingdom4%
Brazil4%
Turkey4%
Other countries48%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones60%
Computers and tablets40%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

3/100Ranking easehard

DR 97First page, median Ahrefs DR

On Google's page:AI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	x.comlisted here	X. It's what's happening / X	97	$183
2	x.comlisted here	Explore - Trending Topics & Today's News	97	$183
3	en.wikipedia.org	X (social network)	97	—
4	play.google.com	X - Apps on Google Play	100	—
5	apps.apple.com	X - App Store - Apple	97	—
6	help.x.comlisted here	X Help Center	97	$183
7	twitter.com	Twitter Signup	98	—
8	privacy.x.comlisted here	X Privacy Essentials	97	$183
9	x.company	Google X: Home	78	—
10	about.x.comlisted here	About X \| Our company and priorities	97	$183

Google's results for “x” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

x.com holds 5 of Google's top 10 results for “x”: Google treats it as a search for that site.
1 of the sites listed here is in Google's US top 10: x.com (#1, #2, #6, #8, #10).
The first page's median Ahrefs DR is 97; the lowest-rated result, x.company at #9, has DR 78.
Google shows an AI Overview for “x”, citing 5 sites, x.com among them: it sits above the results and takes clicks from them.

4Intent and related searches

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

67/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	151M a month · weight 40%
Year	57	+22% since Oct 2025 · weight 20%
Momentum	56	last 3 months +6% on the 3 before · weight 20%
Commercial	22	$1.08 a click (Google Ads) · weight 20%

3/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

First-page strength	3	median Ahrefs DR 97 · weight 50%
One site's results	50	x.com holds 5 of 10; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “x” with the brand's own pages, so a third-party page competes for what is left.
Study x.com: it takes 99% of the listed sites' visits from “x”; its report shows which of its traffic comes from search.
Watch x.com: it gained most visits from it last month (97.3M → 120.3M).
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Oct 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
britannica.com	Valued	542.7K	Oct 2026
medium.com	Valued	112.8K	Oct 2026
x.com	Valued	120.3M	Oct 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Oct 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.