mxverify / youtube

Sites where “youtube” is a top search keyword

One site on record lists “youtube” among the searches that send it the most visitors, by traffic estimates. It is searched about 1.4B times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.03 a click in search ads: a month of its searches would cost about $41.4M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

1.4BGoogle monthly search volume−18% since Oct 2025

no changeLast 3 months vs 3 beforesteady

59/100Demand scoremoderate

100/100Keyword difficulty (US)very hard

NavigationalSearch intentlooking for a site

$0.03Google Ads cost per clicktop-of-page bids $0.01–$0.01

315.3MThird-party estimated keyword demand−1% vs Aug 2026

1Sites getting visits from itSept 2026

What the data says

Demand is down on the year, now levelling off: Google searches for “youtube” fell 18% (1.7B to 1.4B) from Oct 2025 to Sept 2026.
The listed site takes about 10.3M visits a month from “youtube”, 3% of its 315.3M searches (traffic estimates). The other 97% goes to sites not on record here, or ends without a click.
From Aug 2026 to Sept 2026: wikipedia.org gained most (9.5M → 10.3M visits).
At $0.03 a click (Google Ads), the listed sites' 10.3M visits a month from “youtube” would cost about $308K as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 4 times for Sept 2026: Google Ads counts 1.4B searches, the traffic estimates 315.3M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	1.7B	1.4B	1.7B	1.4B	1.4B	1.7B	1.4B	1.4B	1.4B	1.4B	1.4B	1.4B
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	317.2M	315.3M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

wikipedia.org

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
wikipedia.org	100%	10.3M	$308K	97	6.4M

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States27%
Japan6%
United Kingdom6%
Germany5%
France4%
Other countries52%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones56%
Computers and tablets44%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

100/100Keyword difficulty (US)very hard

1/100Ranking easehard

DR 99First page, median Ahrefs DR

33.6KLinking sites per top-ten pageaverage, US

On Google's page:VideosRelated searchesKnowledge panelAI Overview

Google's first page, United States

#	Site	Page title	DR
1	youtube.com	Gör en sökning för att komma igång	99
2	music.youtube.com	Music videos	99
3	youtube.com	Prova a cercare qualcosa	99
4	social4retail.com	Everything You Need To Know About YouTube - Social4Retail	49
5	youtube.com	YouTube	99
6	x.com	YouTube on X: "what videos were you watching in 2011?" / X	97
7	youtube.com	What YouTube's New MASSIVE Update Means for Businesses	99
8	businessinsider.com	YouTube: History of the Platform, How to Make a Channel ...	92
9	artists.youtube	Filmy	73
10	youtube.com	YouTube	99

Google's results for “youtube” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
youtube.com holds 6 of Google's top 10 results for “youtube”: Google treats it as a search for that site.
None of the 1 sites listed here is in Google's US top 10 for “youtube”.
The first page's median Ahrefs DR is 99; the lowest-rated result, social4retail.com at #4, has DR 49.
The top ten pages have about 33.6K linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “youtube”, citing 3 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site · also informational
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Youtube videos
YouTube Music
Open youtube
YouTube app
Youtube videos music Old
YouTube Music v
Open YouTube Music videos
YouTube videos Music app

Keywords the same sites get visits from

facebook 1 of these sites · 5 sites in all
twitter 1 of these sites · 5 sites in all
instagram 1 of these sites · 4 sites in all
x 1 of these sites · 2 sites in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

59/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	1.4B a month · weight 40%
Year	43	−18% since Oct 2025 · weight 20%
Momentum	50	last 3 months +0% on the 3 before · weight 20%
Commercial	1	$0.03 a click (Google Ads) · weight 20%

1/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	0	100 of 100 (US) · weight 50%
First-page strength	1	median Ahrefs DR 99 · weight 50%
One site's results	40	youtube.com holds 6 of 10; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “youtube” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Youtube videos”, “YouTube Music”, “Open youtube”.
Watch wikipedia.org: it gained most visits from it last month (9.5M → 10.3M).
Google answers part of it in an AI Overview: the pages it cites get a link above the results.
The listed sites take 3% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
wikipedia.org	Audited	10.3M	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.