What a link is worthmxverify · valued
Backlink value and traffic report for reddit.com
In short: A new followed link from reddit.com is worth about $183 to rankings by BV 2.9 (level C, Site Strength 95 of 100); BV is an estimate, not a price anyone charges. It gets about 3.8B visits a month, 56% from organic search, down 11% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from reddit.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from reddit.com is worth to rankings
BV$183per link · level C · strength 95reading confidenceSet by rule, 90 out of 100
Reading confidence 90 / 100
reddit.com is a search engine, social network, video platform, messaging app or AI assistant: a rule sets the kind of link it gives, whatever its pages say.
Priced from what the site is. It is a search engine, social network, video platform, messaging app or AI assistant, whose links are listings, profiles or posts, which sets the kind of link it gives.
$91 unrelated ×0.5$229 same topic ×1.25
How it compares · among 31 user-content platforms on mxverify
- More monthly visits than any other of the 31 user-content platforms on mxverify.
- 56% of its visits come from organic search; the median user platform gets 40%.
- AI assistants send 0.2% of its visits, about 40% of the 0.6% the median user platform gets.
- A new followed link from it is worth more than a link from 63% of user-content platforms.
- Priced at level C, like 71% of user-content platforms; 0% are level A.
Where it ranks on Google
On Google's first page for 1,199 of the keywords mxverify tracks; the 10 most searched:
Cited in Google's AI Overview for 538 keywords; the 10 most searched:
- Organic search56%
- Direct35%
- Referrals4.0%
- Social3.0%
- Email1.1%
- Other channels1.0%
Links to this site
Links other sites have made to reddit.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 42% in the article or main content of the linking page, 19% in its header, menu, sidebar or footer
Links placed here
No link placed on reddit.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
No articles found to read from its feed, sitemap or homepage.
Tech stack
Publisher signals
- Author bylines: none marked up on the homepage
- About page: not linked from the homepage
- Editorial policy: not linked from the homepage
- Contact page: not linked from the homepage
Domain and hosting
- Domain registered
- 29 April 2005
- Registration expires
- 29 April 2028
- Record last changed
- 28 March 2026
- Server address
- 151.101.65.140
- Hosting network
- Fastly (CDN)
Similar sites
How to use this report
- Price check. BV puts one new followed link from reddit.com at $183 (level C): $91 to an unrelated site (×0.5), $229 to a same-topic site (×1.25). A quote far above $229 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 95 / 100; it is a social network, not a publication: the links it gives are listings, profiles or user posts (level C). The spam score of its links is 9 (0–100, the linking pages' average), not reddit.com's own.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 3.8B monthly visits, 56% from organic search (2.2B). Visits fell 11% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “chatgpt”, about 2.2M a month; the ad value beside it is the whole market's.
Quick answers about reddit.com
What is a link from reddit.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from reddit.com is worth about $183 (level C). Relevance moves it: $91 to an unrelated site, $229 to a same-topic site.
In short: a link from reddit.com is worth about $183 to rankings, up to $229 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from reddit.com worth placing?
By BV 2.9, the links reddit.com gives are priced at level C ($183), whatever kind of link is placed there. A price far above $229 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does reddit.com's BV compare with other sites?
At about $183 a link, reddit.com is in the “$100 to $249” value band, with 307 of the 4,018 sites valued on mxverify. 176 sites are in a higher band.
In short: 176 of the 4,018 valued sites sit in a higher value band than reddit.com.
Source: mxverify's own directory, counted at the last daily update
How much traffic does reddit.com get?
reddit.com gets about 3.8B visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 56% of them (2.2B) come from organic search. Visits fell 11% from Jul 2026 to Sept 2026.
In short: reddit.com draws about 3.8B visits a month, down 11% since Jul 2026.
How old is reddit.com?
The domain reddit.com was registered in 2005, 21 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to reddit.com?
1,403,052 websites link to reddit.com, each counted once. 294,073 of them (21%) link with nofollow.
Has reddit.com been audited?
No link placed on reddit.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: reddit.com's report is valued, not audited.
How BV is worked out
A followed editorial link from reddit.com would be worth up to $1,829 under BV 2.9, before relevance: its Site Strength is 95 out of 100. The link it usually gives is a listing, profile or user post (level C), since reddit.com is a social network — worth about $183 — and relevance to the site it points to moves that between $91 and $229.
- Site Strength
- 95
- Worth up to
- $1,829
- Usual link type
- Level C — usually neutralised → ×0.1
- Relevance to your site
- ×1
- BV score
- $183 per link
- Domain registered
- 29 April 2005
A link from reddit.com, by the kind of link it can give
reddit.com is a social network, not a publication, so the links it gives are not articles. These are the ones it can give, on the same A–D scale, at its strength.
| Link | What it is | Level | Value |
|---|---|---|---|
| Featured by the network | The network's own newsroom, blog or editorial account links to you — rare. | A · ×1 | $1,829 |
| Profile or company-page link | The website field on a profile or company page. | C · ×0.1 | $183 |
| Link in a post or comment | A link someone shares — marked nofollow or ugc on nearly every network. | C · ×0.1 | $183 |
| Paid promotion | Not a backlink: sponsored, and passes no link equity. | Not a backlink | $0 |
How reddit.com links out: the full reading
Read by mxverify on 29 October 2026: the homepage and no articles — none could be found from its feed, sitemap or homepage. This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Traffic in detail
Modelled estimates for Sept 2026, as of 29 October 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| 55.6M | $6.04 | $335.8M | 45.1M | |
| chatgpt | 1.4B | $0.06 | $82.8M | 2.2M |
| 101M | $0.77 | $77.8M | 1.8M | |
| 618M | $0.18 | $111.2M | 1.6M | |
| janitor ai | 13.6M | $1.51 | $20.5M | 1.5M |
AI assistants
AI assistants sent about 8.4M visits in Sept 2026 — 0.2% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 64% | 74% | 22% |
| Gemini | 18% | 20% | 7.2% |
| Perplexity | 4.6% | 3.2% | 1.0% |
reddit.com's robots.txt asks every AI crawler below not to read the site. It asks Googlebot not to read the home page either.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Disallowed |
 Claude Claude-SearchBot | Disallowed |
 Perplexity PerplexityBot | Disallowed |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Disallowed |
 Anthropic ClaudeBot | Disallowed |
 Google Google-Extended | Disallowed |
 Apple Applebot-Extended | Disallowed |
 Meta Meta-ExternalAgent | Disallowed |
 ByteDance Bytespider | Disallowed |
 Common Crawl CCBot | Disallowed |
Server and network
Its domain was registered in 2005.
mxverify looked up reddit.com's address: it is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type C: a social network, where the links on offer are listings, profiles or user posts |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | Homepage read 29 Oct 2026; no articles found to read Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 29 Oct 2026 |
| Links to this site | Third-party backlink index | 1,403,052 linking sites, read 30 Oct 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 1 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 151.101.65.140 · Fastly (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 29 Apr 2005 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- reddit.com's visits fell 11% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.