mxverify / instagram

Sites where “instagram” is a top search keyword

4 sites on record list “instagram” among the searches that send them the most visitors, by traffic estimates. It is searched about 506M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.46 a click in search ads: a month of its searches would cost about $232.8M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

506MGoogle monthly search volumeno change since Oct 2025

no changeLast 3 months vs 3 beforesteady

62/100Demand scoremoderate

100/100Keyword difficulty (US)very hard

NavigationalSearch intentlooking for a site

$0.46Google Ads cost per clicktop-of-page bids $0.01–$0.84

77.2MThird-party estimated keyword demand−3% vs Aug 2026

3Sites getting visits from it2 in Aug 2026

What the data says

Demand is steady: Google searches for “instagram” held steady at about 506M from Oct 2025 to Sept 2026.
The 4 listed sites take about 10.1M visits a month from “instagram”, 13% of its 77.2M searches (traffic estimates). The other 87% goes to sites not on record here, or ends without a click.
wikipedia.org takes 81% of the listed sites' visits from “instagram”: one site holds most of this keyword's traffic, and the next, techcrunch.com, 11%.
From Aug 2026 to Sept 2026: wikipedia.org lost most (10.2M → 8.2M); 2 sites first got visits from it in Sept 2026.
At $0.46 a click (Google Ads), the listed sites' 10.1M visits a month from “instagram” would cost about $4.6M as search ads; wikipedia.org's alone about $3.8M. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 7 times for Sept 2026: Google Ads counts 506M searches, the traffic estimates 77.2M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	506M	506M	506M	506M	506M	506M	506M	506M	506M	506M	506M	506M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	79.4M	77.2M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

wikipedia.orgtechcrunch.comtimesofindia.indiatimes.comkaldata.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
wikipedia.org	81%	8.2M	$3.8M	97	6.4M
techcrunch.com	11%	1.1M	$489.3K	92	350.4K
timesofindia.indiatimes.com	8%	806.6K	$371K	92	229K
kaldata.com	0%	630	$290	63	2,251

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 63 to 97.

Where these sites' visitors are

United States30%
India5%
United Kingdom5%
Japan5%
Germany4%
Other countries49%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones60%
Computers and tablets40%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

100/100Keyword difficulty (US)very hard

0/100Ranking easehard

DR 100First page, median Ahrefs DR

2,864Linking sites per top-ten pageaverage, US

On Google's page:Related searchesAI Overview

Google's first page, United States

#	Site	Page title	DR
1	about.instagram.com	Instagram Features: Stories, Reels & More	100
2	help.instagram.com	Getting Started on Instagram	100
3	britannica.com	Instagram \| History, Features, Description, & Facts	92
4	play.google.com	Instagram – Apps on Google Play	100
5	instagram.com	Instagram	100
6	help.instagram.com	Signing Up and Getting Started	100
7	time.com	A Brief History of Instagram's Fateful First Day	92
8	play.google.com	Android Apps by Instagram on Google Play	100

Google's results for “instagram” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
instagram.com holds 4 of Google's top 8 results for “instagram”: Google treats it as a search for that site.
None of the 4 sites listed here is in Google's US top 8 for “instagram”.
The first page's median Ahrefs DR is 100; the lowest-rated result, britannica.com at #3, has DR 92.
The top ten pages have about 2,864 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “instagram”, citing 6 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Instagram login
Instagram website
Instagram app
Instagram followers
Instagram account
Www Instagram com download
Instagram Lite
Instagram link

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

62/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	506M a month · weight 40%
Year	50	+0% since Oct 2025 · weight 20%
Momentum	50	last 3 months +0% on the 3 before · weight 20%
Commercial	9	$0.46 a click (Google Ads) · weight 20%

0/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	0	100 of 100 (US) · weight 50%
First-page strength	0	median Ahrefs DR 100 · weight 50%
One site's results	50	instagram.com holds 4 of 8; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “instagram” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Instagram login”, “Instagram website”, “Instagram app”.
Study wikipedia.org: it takes 81% of the listed sites' visits from “instagram”; its report shows which of its traffic comes from search.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
kaldata.com	Articles listed	630	Aug 2026
techcrunch.com	Valued	1.1M	Sept 2026
timesofindia.indiatimes.com	Valued	806.6K	Sept 2026
wikipedia.org	Audited	8.2M	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Aug 2026 to Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.