What a link is worthBacklink value and traffic report for swiggy.com
In short: A new followed link from swiggy.com is worth about $389 to rankings by BV 2.9 (level B, Site Strength 75 of 100); BV is an estimate, not a price anyone charges. It gets about 13.5M visits a month, 24% from organic search, down 22% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from swiggy.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from swiggy.com is worth to rankings
BV$389per link · level B · strength 75reading confidenceNothing to read
We read the homepage of swiggy.com but found no articles in its feed, sitemap or homepage links, so its BV takes the usual link type.
Thin evidence. No links checked, pages read but no articles found: estimated from authority and traffic, with the link type assumed.
$195 unrelated ×0.5$486 same topic ×1.25
- Direct62%
- Organic search24%
- Social4.3%
- Paid4.2%
- Referrals3.1%
- Other channels1.8%
Links to this site
Links other sites have made to swiggy.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 7.6% in the article or main content of the linking page, 71% in its header, menu, sidebar or footer
Pages in Google: about 1,760,000
What Google shows for site:swiggy.com — the first 10 pages
- Become a Swiggy Delivery Partner Today
- Swiggy Diaries: Swiggy Home
- Swiggy Careers - Build, Scale, Deliver India's Everyday Needs
- आज ही स्विगि डिलीवरी पार्टनर बनें
- Swiggy: Food Instamart Dineout - Apps on Google Play
- Benefits That Actually Benefit
- Terms & Conditions
- Contact Us
- Partner With Swiggy: Join Us And Boost Your Restaurant's ...
- Best Restaurants In Bhubaneswar | Swiggy Dineout
Links placed here
No link placed on swiggy.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
No articles found to read from its feed, sitemap or homepage.
Domain and hosting
- Domain registered
- 28 March 2013
- Registration expires
- 28 March 2035
- Record last changed
- 22 March 2026
- Server address
- 56.10.39.50
- Hosting network
- Amazon AWS
Tech stack
Publisher signals
- Author bylines: none marked up on the homepage
- About page: not linked from the homepage
- Editorial policy: not linked from the homepage
- Contact page: not linked from the homepage
Page speed
Chrome users, 28 days to 31 Oct 2026: LCP 3.2 s · INP 251 ms · CLS 0.08 — does not pass Core Web Vitals.
Devices: 85% phone · 15% desktop — share of Chrome page loads, same 28 days.
Similar sites
How to use this report
- Price check. BV puts one new followed link from swiggy.com at $389 (level B): $195 to an unrelated site (×0.5), $486 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $486 for a level B link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 75 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 10 (0–100, the linking pages' average), not swiggy.com's own.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 13.5M monthly visits, 24% from organic search (3.3M). Visits fell 22% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “instamart”, about 130.1K a month; the ad value beside it is the whole market's.
Quick answers about swiggy.com
What is a link from swiggy.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from swiggy.com is worth about $389 (level B). Relevance moves it: $195 to an unrelated site, $486 to a same-topic site.
In short: a link from swiggy.com is worth about $389 to rankings, up to $486 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from swiggy.com worth placing?
That depends on the kind of link: by BV 2.9, a link from swiggy.com is worth $778 as an editorial citation (level A), $389 as a guest, sponsored or listed link (level B), $78 as a press-release, syndicated, profile or forum link (level C), $39 as a network link (level D), before relevance. A price far above $486 for a level B link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does swiggy.com's BV compare with other sites?
At about $389 a link, swiggy.com is in the “$250 to $499” value band, with 165 of the 4,444 sites valued on mxverify. 48 sites are in a higher band.
In short: 48 of the 4,444 valued sites sit in a higher value band than swiggy.com.
Source: mxverify's own directory, counted at the last daily update
How much traffic does swiggy.com get?
swiggy.com gets about 13.5M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 24% of them (3.3M) come from organic search. Visits fell 22% from Jul 2026 to Sept 2026.
In short: swiggy.com draws about 13.5M visits a month, down 22% since Jul 2026.
Does swiggy.com pass Core Web Vitals?
No: real Chrome users see swiggy.com's largest content load in 3.2 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: swiggy.com does not pass Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 31 Oct 2026; web.dev: Web Vitals
How old is swiggy.com?
The domain swiggy.com was registered in 2013, 13 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to swiggy.com?
11,800 websites link to swiggy.com, each counted once. 2,770 of them (23%) link with nofollow.
Has swiggy.com been audited?
No link placed on swiggy.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: swiggy.com's report is valued, not audited.
How BV is worked out
A followed editorial link from swiggy.com would be worth up to $778 under BV 2.9, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level B, worth about $389 — and relevance to the site it points to moves that between $195 and $486.
- Site Strength
- 75
- Worth up to
- $778
- Usual link type
- Level B — may be discounted → ×0.5
- Relevance to your site
- ×1
- BV score
- $389 per link
- Domain registered
- 28 March 2013
A link from swiggy.com, by link type
A link from swiggy.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $778 |
| B — May be discounted | ×0.5 | $389 |
| C — Usually neutralised | ×0.1 | $78 |
| D — Network | ×0.05 | $39 |
How swiggy.com links out: the full reading
Read by mxverify on 2 November 2026: the homepage and no articles — none could be found from its feed, sitemap or homepage. This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Traffic in detail
Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| swiggy | 1.8M | $0.10 | $183K | 1.3M |
| swiggy instamart | 246K | $0.07 | $17.2K | 214.5K |
| instamart | 1.2M | $0.10 | $122K | 130.1K |
| swiggy partner | 135K | $0.52 | $70.2K | 36.7K |
| swiggy customer care number | 110K | — | — | 31.6K |
AI assistants
AI assistants sent about 54.1K visits in Sept 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 64% | 81% | 42% |
| Gemini | 11% | 15% | 6.3% |
| Claude | 0.3% | 4.2% | 0.8% |
swiggy.com's robots.txt lets every AI crawler below read the site.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Allowed |
 Claude Claude-SearchBot | Allowed |
 Perplexity PerplexityBot | Allowed |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Allowed |
 Anthropic ClaudeBot | Allowed |
 Google Google-Extended | Allowed |
 Apple Applebot-Extended | Allowed |
 Meta Meta-ExternalAgent | Allowed |
 ByteDance Bytespider | Allowed |
 Common Crawl CCBot | Allowed |
Server and network
Its domain was registered in 2013.
mxverify looked up swiggy.com's address: no other publication in the directory runs on 56.10.39.50. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type at the default until the site is read or audited |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | Homepage read 2 Nov 2026; no articles found to read Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 |
| Links to this site | Third-party backlink index | 11,800 linking sites, read 5 Nov 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 6 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 56.10.39.50 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 28 Mar 2013 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- swiggy.com's visits fell 22% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.