mxverify / google

Sites where “google” is a top search keyword

2 sites on record list “google” among the searches that send them the most visitors, by traffic estimates. It is searched about 414M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.35 a click in search ads: a month of its searches would cost about $558.9M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

414MGoogle monthly search volumeno change since Oct 2025

no changeLast 3 months vs 3 beforesteady

65/100Demand scoremoderate

100/100Keyword difficulty (US)very hard

NavigationalSearch intentlooking for a site

$1.35Google Ads cost per clicktop-of-page bids $0.28–$2.03

39.7MThird-party estimated keyword demand+2% vs Aug 2026

2Sites getting visits from it1 in Aug 2026

What the data says

Demand is steady: Google searches for “google” held steady at about 414M from Oct 2025 to Sept 2026.
The listed sites' estimated visits from “google” (49.9M a month) exceed its 39.7M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
google.com takes nearly all the listed sites' visits from “google” (100%): the others barely register.
From Aug 2026 to Sept 2026: google.com lost most (50.4M → 49.9M); 1 site first got visits from it in Sept 2026.
At $1.35 a click (Google Ads), the listed sites' 49.9M visits a month from “google” would cost about $67.4M as search ads; google.com's alone about $67.3M. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 10 times for Sept 2026: Google Ads counts 414M searches, the traffic estimates 39.7M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	414M	414M	414M	414M	338M	414M	414M	414M	414M	414M	414M	414M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	38.8M	39.7M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

google.comtechcrunch.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
google.com	100%	49.9M	$67.3M	100	20.8M
techcrunch.com	0%	50.4K	$68K	92	350.4K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 92 to 100.

Where these sites' visitors are

United States24%
Japan6%
India6%
Brazil5%
United Kingdom3%
Other countries55%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones6%
Computers and tablets94%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

100/100Keyword difficulty (US)very hard

3/100Ranking easehard

DR 95First page, median Ahrefs DR

6,599Linking sites per top-ten pageaverage, US

On Google's page:PerspectivesRelated searchesKnowledge panelAI Overview

Google's first page, United States

#	Site	Page title	DR
1	google.com.hk	Google	89
2	google.gp	Google	65
3	en.wikipedia.org	Google Search	97
4	blog.google	Official Google Search news and updates	92
5	support.google.comlisted here	Google Search Help	100
6	search.google.comlisted here	Google Search Console	100
7	google.comlisted here	Google Account	100
8	britannica.com	Google \| History, Products, Services, & Alphabet	92
9	google.com.br	Google	91
10	video.google.comlisted here	Google	100

Google's results for “google” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
google.com holds 4 of Google's top 10 results for “google”: Google treats it as a search for that site.
1 of the sites listed here is in Google's US top 10: google.com (#5, #6, #7, #10).
The first page's median Ahrefs DR is 95; the lowest-rated result, google.gp at #2, has DR 65.
The top ten pages have about 6,599 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “google”, citing 7 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site · also informational
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Google search image
Www Google com co
Www Google Search web history
Google map
Google Search download
Www Google com search video
Google search Chrome
Www Google com my search

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

65/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	414M a month · weight 40%
Year	50	+0% since Oct 2025 · weight 20%
Momentum	50	last 3 months +0% on the 3 before · weight 20%
Commercial	27	$1.35 a click (Google Ads) · weight 20%

3/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	0	100 of 100 (US) · weight 50%
First-page strength	6	median Ahrefs DR 95 · weight 50%
One site's results	60	google.com holds 4 of 10; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “google” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Google search image”, “Www Google com co”, “Www Google Search web history”.
Study google.com: it takes 100% of the listed sites' visits from “google”; its report shows which of its traffic comes from search.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
google.com	Valued	49.9M	Sept 2026
techcrunch.com	Valued	50.4K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.