What a link is worthBacklink value and traffic report for nytimes.com
In short: A new followed link from nytimes.com is worth about $1,277 to rankings by BV 2.9 (level A, Site Strength 90 of 100); BV is an estimate, not a price anyone charges. It gets about 605.7M visits a month, 28% from organic search, down 3.6% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from nytimes.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from nytimes.com is worth to rankings
BV$1,277per link · level A · strength 90reading confidenceLow, 6 out of 100
Reading confidence 6 / 100
0 of 4 pages read had text · 0 links to other sites seen
How much of nytimes.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.
$638 unrelated ×0.5$1,596 same topic ×1.25
- Direct55%
- Organic search28%
- Email6.2%
- Social4.3%
- Referrals3.9%
- Other channels2.7%
Where it ranks on Google
On the first page 27 keywordstop 10 by searches
Cited in AI Overview 17 keywordstop 10 by searches
Links to this site
Links other sites have made to nytimes.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 42% in the article or main content of the linking page, 15% in its header, menu, sidebar or footer
Links placed here
No link placed on nytimes.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
No links to other sites in the 4 articles read.
Domain and hosting
- Domain registered
- 18 January 1994
- Registration expires
- 19 January 2027
- Record last changed
- 18 December 2024
- Server address
- 151.101.1.164
- Hosting network
- Fastly (CDN)
Tech stack
Page speed
Chrome users, 28 days to 1 Nov 2026: LCP 2.3 s · INP 135 ms · CLS 0.06 — passes Core Web Vitals.
Devices: 52% phone · 46% desktop · 2% tablet — share of Chrome page loads, same 28 days.
Similar sites
How to use this report
- Price check. BV puts one new followed link from nytimes.com at $1,277 (level A), priced on a blend of link types (A 78% · B 15% · C 6% · D 1%): $638 to an unrelated site (×0.5), $1,596 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,477 before relevance. A quote far above $1,847 for a level A link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 90 / 100; the link it usually gives is mostly level A — counted (an editorial citation). The spam score of its links is 25 (0–100, the linking pages' average), not nytimes.com's own.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 605.7M monthly visits, 28% from organic search (169.8M). Visits fell 3.6% from Jul 2026 to Sept 2026.
Quick answers about nytimes.com
What is a link from nytimes.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from nytimes.com is worth about $1,277 (level A). Relevance moves it: $638 to an unrelated site, $1,596 to a same-topic site.
In short: a link from nytimes.com is worth about $1,277 to rankings, up to $1,596 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from nytimes.com worth placing?
That depends on the kind of link: by BV 2.9, a link from nytimes.com is worth $1,477 as an editorial citation (level A), $739 as a guest, sponsored or listed link (level B), $148 as a press-release, syndicated, profile or forum link (level C), $74 as a network link (level D), before relevance. A price far above $1,847 for a level A link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does nytimes.com's BV compare with other sites?
At about $1,277 a link, nytimes.com is in the “$500 or more” value band, with 46 of the 4,378 sites valued on mxverify. No site is in a higher band.
In short: nytimes.com is in the highest value band of the 4,378 sites valued on mxverify.
Source: mxverify's own directory, counted at the last daily update
How much traffic does nytimes.com get?
nytimes.com gets about 605.7M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 28% of them (169.8M) come from organic search. Visits fell 3.6% from Jul 2026 to Sept 2026.
In short: nytimes.com draws about 605.7M visits a month, down 3.6% since Jul 2026.
Does nytimes.com pass Core Web Vitals?
Yes: real Chrome users see nytimes.com's largest content load in 2.3 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: nytimes.com passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 1 Nov 2026; web.dev: Web Vitals
How old is nytimes.com?
The domain nytimes.com was registered in 1994, 32 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to nytimes.com?
1,311,352 websites link to nytimes.com, each counted once. 78,931 of them (6%) link with nofollow.
Has nytimes.com been audited?
No link placed on nytimes.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: nytimes.com's report is valued, not audited.
How BV is worked out
A followed editorial link from nytimes.com would be worth up to $1,477 under BV 2.9, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level A, worth about $1,277 — and relevance to the site it points to moves that between $638 and $1,596.
- Site Strength
- 90
- Worth up to
- $1,477
- Usual link type
- Mostly level A — counted · A 78%, B 15%, C 6%, D 1% → ×0.86
- Relevance to your site
- ×1
- BV score
- $1,277 per link
- Domain registered
- 18 January 1994
A link from nytimes.com, by link type
A link from nytimes.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $1,477 |
| B — May be discounted | ×0.5 | $739 |
| C — Usually neutralised | ×0.1 | $148 |
| D — Network | ×0.05 | $74 |
How nytimes.com links out: the full reading
Read by mxverify on 4 November 2026: the homepage and 4 articles (4 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Thin sample
Articles read
| Article | Words | Links out | Followed | Says |
|---|---|---|---|---|
| nytimes.com | 0 | 0 | 0 | — |
| nytimes.com | 0 | 0 | 0 | — |
| nytimes.com | 0 | 0 | 0 | — |
| nytimes.com | 0 | 0 | 0 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 93%, B 1.0%, C 6.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 78%, B 15%, C 5.9%, D 1.0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 3 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| wordle | 124M | $0.57 | $70.7M | 41.5M |
| connections | 24.9M | $0.88 | $21.9M | 9.8M |
| strands | 7.5M | $0.60 | $4.5M | 2.2M |
| new york times | 3.4M | $2.11 | $7.1M | 1.7M |
| wordle today | 7.5M | $0.11 | $822.8K | 1.7M |
AI assistants
AI assistants sent about 726.8K visits in Sept 2026 — 0.1% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| Perplexity | 45% | 40% | 16% |
| Gemini | 18% | 29% | 12% |
| ChatGPT | 25% | 23% | 10% |
nytimes.com's robots.txt asks every AI crawler below not to read the site.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Disallowed |
 Claude Claude-SearchBot | Disallowed |
 Perplexity PerplexityBot | Disallowed |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Disallowed |
 Anthropic ClaudeBot | Disallowed |
 Google Google-Extended | Disallowed |
 Apple Applebot-Extended | Disallowed |
 Meta Meta-ExternalAgent | Disallowed |
 ByteDance Bytespider | Disallowed |
 Common Crawl CCBot | Disallowed |
Server and network
Its domain was registered in 1994.
mxverify looked up nytimes.com's address: it is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 0 links to other sites in 4 articles; read 4 Nov 2026 Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 3 Nov 2026 |
| Links to this site | Third-party backlink index | 1,311,352 linking sites, read 5 Nov 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 151.101.1.164 · Fastly (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 18 Jan 1994 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- nytimes.com gives more than one kind of link (A 78% · B 15% · C 6% · D 1%), so BV prices a blend of them: an editorial link there would be worth $1,477 and a guest or sponsored one $739, before relevance.